Job experience
Amazon — Sr. Visual Experience Designer
MAY 2022 - PRESENT
Delivered measurable performance impact:
507M impressions (+81% vs goal) on Prime Visa Black Friday in 2024
$170.5K OPS in first week from expedited Prime Card Bonus email
94% reduction in overall production time (18 weeks to 1 week)
Established SOPs and governance models projected to save 22.5 days annually across co-brand email production.
Championed accessibility-first design and scalable system thinking across all cardmember communications
Owned visual and experience design for Amazon’s co-branded email channel, responsible for ~60% of total GMS for the organization.
Scaled co-brand email from fragmented execution into a unified global system, aligning Amazon and banking partners under a shared design and content framework.
Led creation of the Co-Brand Email Playbook, standardizing layout, accessibility, motion, and content strategy across teams.
Introduced AI-assisted workflows for copy and design, accelerating production and improving quality and consistency.
Partnered with Product, Marketing, Engineering, and external bank teams to streamline approvals and reduce operational friction.
LEAP Spark Digital Agency — Senior Digital Designer
MAY 2021 - MAY 2022
I was responsible for overseeing several complex digital initiatives simultaneously. My key responsibilities involved executing design solutions for web, mobile, app, and print formats, while also providing clients with expert guidance on potential avenues for digital transformation. In addition, I collaborated closely with our President to optimize our internal workflows and adopt cutting-edge digital practices that can drive business growth amidst the challenges posed by the COVID-19 pandemic.
Kentucky Fried Chicken — Digital Experience Designer/ Performance Marketing Intern
SEP 2019 - MAY 2021
This role consisted of working cross-functionally with stakeholders in IT, Marketing, and Data Science. My primary objectives were to redesign our User Experience with Colonels Club, which resulted in a new design. I also executed the creative and development of our emails to support Marketing Objectives for our North and South American audiences.
Skillset
Digital Layout
My objective is to develop integrated and comprehensible designs that effectively address user requirements and offer practical solutions for end-users.
Experience Design
Unleashing the full potential of designs by fine-tuning and refining them through rigorous testing, and optimizing them with the help of consumer insights and UX standards.
Illustration
I have a foundation in traditional art that has allowed me a deeper understanding of how the elements of art can enhance my graphic design work.
HTML/CSS Experience
Developing, optimizing, and executing email HTML and CSS for Colonel’s Club.
Asset Optimization
E-commerce, Social Media, Interactive Digital, and Print.
Program Experience
Adobe Creative Suite
Experience Design (XD)
After Effects
Photoshop
Illustrator
InDesign
Sketch
Testing / Prototyping
Figma
Postman
Slickplan
Litmus
XD
Engagement
Contentful
ELO View
Usertesting.com
Braze
Asset Management
One Drive
Contentful
Asana